welcome!

SORAYA GIACCARDI VARGAS is a narrative change researcher, speaker, and strategic consultant with a passion for using data-driven insights to harness the power of storytelling in order to “change the narrative” on pressing social issues.

For research consultations, collaborations, or speaking requests, contact Soraya at sorayagiaccardi@gmail.com.

 
 
 
 
 

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Join me in congratulating my brilliant niece who published her first solo article in @thedailytexan , a student paper that I’ve been reading regularly since I was a student at UT many years ago. I’m SO PROUD of her and thrilled to see T
Really enjoyed speaking to @variety about the public response to recent casting decisions. I emphasize that these are not one-off responses to individual actors or characters, but instead a cumulative response to decades of erasure. Read the articl
Haven’t had time to read the full report? Use the link in bio to read my 4 takeaways— sneak peak of 2 of those here!
** I also want to thank all those who have been doing the work for decades— whether we know each other or not, your work inspires me every day.
🚨 OUT NOW: our latest report analyzing Latino characters across the top U.S. broadcast series & taking a deep dive into Latino-led and Latino-created shows. We found that Latino characters are often reduced to race-agnostic roles with little cu
Supported by a Data for Good grant from the Nielsen Foundation, this collaboration with Dr. Beth Hoffman of UPitt’s School of Public Health examined how weight and health are portrayed in television — particularly in medical storylines &m
Melrose Trading Post, 2019.
📢 ANSIRH’s new report on abortion depictions in 2025 is out now! Some things that caught my eye: ➡️ For the second year in a row, characters of color made up the majority of characters seeking abortion care, consistent with real-world expe
Thank you once again to the TV Academy for putting together a wonderful inclusion summit (shoutout @branzcurry !) Being in community tonight was everything I needed. Here’s to good people doing good work 🥂
📢 New research, out now. 🎥 @learcenter’s outreach arm, @hollywdhealth, provided expert consultation on all 15 episodes of the first season of The Pitt— on topics like racial disparities, caregiver stress, mental health, organ donation
✨ a joy to share the red carpet with youuu @sam_g1004